Know your audience

DIGITAL MARKETING – GENERAL Know your audience Who is your perfect customer? Gordon Hall, 07/01/2018 For any business, one of the first questions you ask should be “who is my audience?” It’s a simple question, but strangely, not one that is either asked enough...

Pareto’s Law

DIGITAL MARKETING – GENERAL Pareto’s Law Doing more with less Gordon Hall, 16/01/2018 Have you come across Pareto’s Law or Pareto’s Principle (they’re the same thing by the way)? In essence, the principle roughly states that 80% of...

Can you get me to the top of Google?

DIGITAL MARKETING – GENERAL Can you get me to the top of Google? Thinking things through… Gordon Hall, 12/01/2018 The question I get asked more frequently than any other, by a long stretch, is “Can you get me to the top of Google?” Sometimes it...

What to expect from these blogs

DIGITAL MARKETING – GENERAL Intro to the blogs It’s about making it easy for the you Gordon Hall, 07/01/2018 Our experience of the majority of business blogs is that they’re just not aimed at the average small business. Lots of ethereal ideas, very...

Web hosting in 2018 – What you need to know

DIGITAL MARKETING – HOSTING Website Hosting What you need to know in 2018 Gordon Hall, 03/01/2018 OK, let’s cut to the chase. If you’re using cheap servers… or even worse, free servers/services such as Wix for your website hosting, then Stop...

New Year, New Start

DIGITAL MARKETING – GENERAL New Year, New Start Gordon Hall, 01/01/2018 I’ve been itching to write for a while – a long while, but then the general hustle and bustle of life happens. The problem with all that busyness is it gets in the way of doing what you...