Blog
Laying the foundations of good online business
practice and helping you to grow in the process
Know your audience
DIGITAL MARKETING - GENERAL Know your audience Who is your perfect customer? Gordon Hall, 07/01/2018 For any business, one of the first questions you ask should be “who is my audience?” It’s a simple question, but strangely, not one that is either asked enough...
Pareto’s Law
DIGITAL MARKETING - GENERAL Pareto's Law Doing more with less Gordon Hall, 16/01/2018 Have you come across Pareto's Law or Pareto's Principle (they're the same thing by the way)? In essence, the principle roughly states that 80% of results come from 20% of the effort....
Can you get me to the top of Google?
DIGITAL MARKETING - GENERAL Can you get me to the top of Google? Thinking things through... Gordon Hall, 12/01/2018 The question I get asked more frequently than any other, by a long stretch, is "Can you get me to the top of Google?" Sometimes it doesn't even come as...
What to expect from these blogs
DIGITAL MARKETING - GENERAL Intro to the blogs It's about making it easy for the you Gordon Hall, 07/01/2018 Our experience of the majority of business blogs is that they're just not aimed at the average small business. Lots of ethereal ideas, very little practical...
Web hosting in 2018 – What you need to know
DIGITAL MARKETING - HOSTING Website Hosting What you need to know in 2018 Gordon Hall, 03/01/2018 OK, let's cut to the chase. If you're using cheap servers... or even worse, free servers/services such as Wix for your website hosting, then Stop it. You're never going...
New Year, New Start
DIGITAL MARKETING - GENERAL New Year, New Start Gordon Hall, 01/01/2018 I’ve been itching to write for a while – a long while, but then the general hustle and bustle of life happens. The problem with all that busyness is it gets in the way of doing what you...
